[ CREDIT UNION MARKETING REIMAGINED ]
From recessions to the pandemic, credit unions learned that their institutions must be strong enough to weather storms, yet agile enough to adapt to varying circumstances.
Aligning your marketing with your credit union’s financial needs allows you to know WHAT to promote and WHY. Through decades of first-hand experience in the credit union industry, our approach is much more focused than simply “more members, more loans.”
[ FINANCIAL ANALYSIS ]
Each credit union is different. Your financials unlock crucial information on how to strengthen your institution. While it may not seem obvious at first, marketing is able to play a significant role in affecting key areas of your credit union.
LIQUIDITY
Managing Growth & L2S Ratios
INTEREST RATE RISK
Diversifying Portfolios & Long-Term Risk
LOAN PORTFOLIO
Maintaining Healthy Loan Types & Yields
SHARE PORTFOLIO
Diversifying Deposits & COF
LOSS PREVENTION
Loan Targeting & Recovery
OPERATING EXPENSES
Offsetting Current Expenditures
PRICING STRATEGIES
Understanding COF & Loan Rate Relationships
COST OF FUNDS
Balancing Yields & Dividends
GROWTH OPPORTUNITIES
Discover New & Underperforming Areas
[ MEMBER LOYALTY SYSTEM ]
At STRATIX, we created the Member Loyalty System [MLS] – a unique approach of breaking down members based on phase and loyalty level. This system allows you to target members based on a series of variables that dramatically affect what to promote and how.
HOW IT WORKS
Each phase of the MLS provides different opportunities. Depending on which phase members are in, you’ll know:
- Products & Services to Promote
- Levels of Incentives to Offer
- Frequency of Communication
- Types of Messages to Send
Best of all…many of the marketing initiatives can be completely automated – freeing up valuable time and resources.
“It’s really hard to find a marketing company that understands the needs of today’s credit unions. We thought by not having an actual marketing department that we would be missing an aspect of the position. STRATIX has not missed a beat. They assist in managing our marketing pieces as well as being a part of our strategic planning team. Who knew a marketing company could be so valuable? We cannot thank STRATIX Marketing enough for the services they provide Tampa Postal FCU. They are irreplaceable.”
“The relationship I have built with STRATIX Marketing over the years has been phenomenal! They are truly a knowledgeable and caring team that makes strategic marketing planning not only exciting but insightful. STRATIX was able to adjust our messaging and design that led our members to take action quickly and increase their engagement along their onboarding journey. As a one-person marketing department, STRATIX acted as an extension of the department, allowing me to have the support I needed. I highly encourage any credit union considering to work with STRATIX Marketing to give it a try, because it truly will be the best decision!”
