Introduced to credit unions as a college marketing intern at MacDill FCU (now Grow Financial), Brandon furthered his career as the Director of Marketing at Tampa Postal FCU. After founding STRATIX Marketing, he went on to become Tampa Postal’s youngest Board Member, where he served in various roles for 8 years.
Drawn to the financial side of credit unions, Brandon created a process that helps institutions strengthen their financial standing through marketing. From mitigating interest rate risk and managing portfolios to offsetting operating expenses and preventing liquidity issues, he believes marketing has the potential to play a much larger role than is commonly accepted throughout the industry.
Working with credit unions both domestically and internationally for nearly 20 years, Brandon understands the needs for member education. In 2007, he authored “The Big Picture” a financial guide for young adults that is used by credit unions throughout the country. He’s also written hundreds of financial articles and money tips for credit unions to share with their members.
Brandon remains committed to helping credit unions compete & win vs larger institutions. He’s personally managed and/or collaborated on over 4,000 credit union marketing initiatives and actively develops new turn-key programs to help credit unions maximize their resources.